Boycott all halal-certified Companys!
Think ‘halal’ is a just a dietary restriction? Adnan Durrani, the founder of American Halal, wants to change the definition.
INC Most Americans know the term halal-if they are familiar with it at all-as the Muslim system of dietary regulations. Adnan Durrani wants consumers to understand halal in different terms: “Wholesome and pure. Sustainable, fair trade, and just practices in terms of the environment and animal welfare.”
Durrani is the founder and CEO of American Halal, whose Saffron Road brand sells the first halal-certified frozen entrées available in mainstream supermarkets nationwide, including all stores in 11 regions of the Whole Foods chain. Though halal may be mysterious to most Americans, it has many parallels to kashrut, or Jewish dietary law, notably in its ban on pork products and standards for butchering meat. And for Durrani, a U.S. citizen of Pakistani descent, that’s the point.
Jack Acree, executive…
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